Wisconsin Rapids Buyers' Guide

:: Selling

Online and Print

Contact Information

To place your newspaper ad over the phone or if you are a business, please call the Classified Advertising Department at .
To discuss your online ad over the phone, please call the Online Advertising Department at .
Telephone Hours

Deadlines when placing ads online

Must be submitted by 6:30 AM CST on the day identified in the below chart.
Marathon County Buyers Guide Publishing Tuesday – 10 a.m. Monday
Oshkosh Buyers Guide Publishing Wednesday – 10 a.m. Monday
Rhinelander Buyers Guide Publishing Wednesday – 10 a.m. Monday
Antigo Shoppers Guide Publishing Wednesday – 10 a.m. Tuesday
Waupaca Buyers Guide Publishing Wednesday – 10 a.m. Tuesday
Wood County Buyers Guide Publishing Saturday – 4 p.m. Wednesday
Stevens Point Buyers Guide Publishing Saturday – 10 a.m. Thursday
Merrill Foto News Publishing Wednesday – 11:30 a.m. Monday

Deadlines For Placing Ads Through Local Office

Marathon County Buyers Guide Publishing Tuesday – 10 a.m. Monday
Oshkosh Buyers Guide Publishing Wednesday – 10 a.m. Monday
Rhinelander Buyers Guide Publishing Wednesday – 10 a.m. Monday
Antigo Shoppers Guide Publishing Wednesday – 10 a.m. Tuesday
Waupaca Buyers Guide Publishing Wednesday – 10 a.m. Tuesday
Wood County Buyers Guide Publishing Saturday – 4 p.m. Wednesday
Stevens Point Buyers Guide Publishing Saturday – 10 a.m. Thursday
Merrill Foto News Publishing Wednesday – 11:30 a.m. Monday

Tips and FAQs

Remember to include your contact information. Be as accessible as possible.
Clearly state your price. The price of an item is probably one of the most important factors to classified ad readers.
Don't use abbreviations unless it's necessary. An abbreviation you use might be perfectly clear to you, but someone else might have no idea what it means.
Ads that show the price are the ones that get results! Also, giving a price helps you to attract customers who are in your price range.
Use A Prominent Headline: Choose the main benefit of your merchandise and feature it in a compelling headline. Avoid generalized quality claims.
Make Your Copy Complete: Complete sentences are easier to read than a series of phrases and random words.
Specify Branded Merchandise: If you're offering a name brand, be sure to state this fact in your classified ad copy.
Use a Simple Layout : Classified listings should not be crossword puzzles. A good ad layout carries the reader's eye through headline, art, copy, price, advertiser's name, and phone number.
Use a Dominate Element: A large visual or headline means your ad will be noticed.
Let White Space Work For You: This is an important layout element in classified advertising because the average page is heavy with small type.
Urge The Reader To Act Now: Every ad should include a strong bid for action. Stimulate prompt action by using such phrases as: "This Week Only."
If you are selling personal items, like used cars, cameras etc., provide details description of the item, its selling price, and your contact information.
Include online in your ad schedule: many people, whether they read the paper or not, have access to the internet. Its fast, easy, and you can specialize your search.
Look through the Buyers Guide. If you see a Classified ad that catches your attention, consider running something similar.
Organize your thoughts before you call to place your Classified ad. If you have the important information written down, you won't forget a necessary detail.
There is a 10 word minimum for placing a website into an advertisement.

Frequently Asked Questions

What will give me the fastest results?
Ads that have graphics and bold tend to attract more readers and typically get more response.
What are the deadlines for advertising?
See chart above.
How can I pay for my ad?
All ads will need to be paid in advance through the site using debit or credit card.
If I am a business advertiser, can I use this site to enter my ads?
No, please call for the best service and options.
Can I change my ad while it is running?
Yes. Minor changes such as a price or a phone number can be made mid-run by e-mailing or by calling .
What is the deadline to cancel an ad?
Deadlines for cancellation are the same as for placing ads. See above.
Can I cancel my ad before it starts in the paper?
Yes. To cancel an ad that has NOT YET PUBLISHED, you must call prior to the deadline for the next day's paper for any refund to be issued (see above for times)
Can I cancel my ad once it has started and have achieved the desired results?
Yes. You can cancel an ad currently running by sending an email to or by calling .
Please refer to your ad number when canceling. All ads are flat rated, therefore, there is no refund once the ad has started it's run.
To place your newspaper ad over the phone or if you are a business, please call the Classified Advertising Department at .
To discuss your online ad over the phone, please call the Online Advertising Department at .

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