Marshfield Buyers' Guide

:: Selling

Online and Print
Contact Information
  • To place your newspaper ad over the phone or if you are a business, please call the Classified Advertising Department at .
  • To discuss your online ad over the phone, please call the Online Advertising Department at .
  • Telephone Hours
Deadlines when placing ads online
  • Must be submitted by 6:30 AM CST on the day identified in the below chart.
  • Marathon County Buyers Guide Publishing Tuesday – 10 a.m. Friday
  • Rhinelander Buyers Guide Publishing Wednesday – 10 a.m. Friday
  • Antigo Shoppers Guide Publishing Wednesday – 10 a.m. Monday
  • Waupaca Buyers Guide Publishing Wednesday – 10 a.m. Monday
  • Wood County Buyers Guide Publishing Saturday – 3 p.m. Tuesday
  • Stevens Point Buyers Guide Publishing Saturday – 3 p.m. Tuesday
  • Merrill Foto News Publishing Wednesday – 11:30 a.m. Friday
Deadlines For Placing Ads Through Local Office
  • Marathon County Buyers Guide Publishing Tuesday – 10 a.m. Monday
  • Rhinelander Buyers Guide Publishing Wednesday – 10 a.m. Monday
  • Antigo Shoppers Guide Publishing Wednesday – 10 a.m. Tuesday
  • Waupaca Buyers Guide Publishing Wednesday – 10 a.m. Tuesday
  • Wood County Buyers Guide Publishing Saturday – 3 p.m. Wednesday
  • Stevens Point Buyers Guide Publishing Saturday – 3 p.m. Wednesday
  • Merrill Foto News Publishing Wednesday – 11:30 a.m. Monday
Tips and FAQs
  • Remember to include your contact information. Be as accessible as possible.
  • Clearly state your price. The price of an item is probably one of the most important factors to classified ad readers.
  • Don't use abbreviations unless it's necessary. An abbreviation you use might be perfectly clear to you, but someone else might have no idea what it means.
  • Ads that show the price are the ones that get results! Also, giving a price helps you to attract customers who are in your price range.
  • Use A Prominent Headline: Choose the main benefit of your merchandise and feature it in a compelling headline. Avoid generalized quality claims.
  • Make Your Copy Complete: Complete sentences are easier to read than a series of phrases and random words.
  • Specify Branded Merchandise: If you're offering a name brand, be sure to state this fact in your classified ad copy.
  • Use a Simple Layout : Classified listings should not be crossword puzzles. A good ad layout carries the reader's eye through headline, art, copy, price, advertiser's name, and phone number.
  • Use a Dominate Element: A large visual or headline means your ad will be noticed.
  • Let White Space Work For You: This is an important layout element in classified advertising because the average page is heavy with small type.
  • Urge The Reader To Act Now: Every ad should include a strong bid for action. Stimulate prompt action by using such phrases as: "This Week Only."
  • If you are selling personal items, like used cars, cameras etc., provide details description of the item, its selling price, and your contact information.
  • Include online in your ad schedule: many people, whether they read the paper or not, have access to the internet. Its fast, easy, and you can specialize your search.
  • Look through the Buyers Guide. If you see a Classified ad that catches your attention, consider running something similar.
  • Organize your thoughts before you call to place your Classified ad. If you have the important information written down, you won't forget a necessary detail.
  • There is a 10 word minimum for placing a website into an advertisement.
Frequently Asked Questions
  • What will give me the fastest results?
  • Ads that have graphics and bold tend to attract more readers and typically get more response.
  • What are the deadlines for advertising?
  • See chart above.
  • How can I pay for my ad?
  • All ads will need to be paid in advance through the site using debit or credit card.
  • If I am a business advertiser, can I use this site to enter my ads?
  • No, please call for the best service and options.
  • Can I change my ad while it is running?
  • Yes. Minor changes such as a price or a phone number can be made mid-run by e-mailing or by calling .
  • What is the deadline to cancel an ad?
  • Deadlines for cancellation are the same as for placing ads. See above.
  • Can I cancel my ad before it starts in the paper?
  • Yes. To cancel an ad that has NOT YET PUBLISHED, you must call prior to the deadline for the next day's paper for any refund to be issued (see above for times)
  • Can I cancel my ad once it has started and have achieved the desired results?
  • Yes. You can cancel an ad currently running by sending an email to or by calling .
  • Please refer to your ad number when canceling. All ads are flat rated, therefore, there is no refund once the ad has started it's run.
  • To place your newspaper ad over the phone or if you are a business, please call the Classified Advertising Department at .
  • To discuss your online ad over the phone, please call the Online Advertising Department at .